Project Brief by @brand.brief

Design a Primary Logo, Sub-Logo, Display Ad or Flyer Landing Page or Interface Design for Athletic Avenue.

/ Athletic Avenue is a gym that provides a wide range of classes and services to help individuals reach their fitness goals, in a welcoming and inclusive environment. /

I chose to go with a symbol and wordmark for the logo design that can easily translate across various mediums. To really tie the brand together I created a bold and fun identity system with rounded typefaces and bright energetic colours that exudes the brand's essence of being the gym where the community can come together and get fit.

My approach to the logo design was to find a fun and modern way to marry the two words of the brand name - Athletic and Avenue. I drew inspiration from the imagery of curved roads and the shape of the arm in a bicep curl position. The result is a clean and playful symbol that also takes on shape of the initials of the brand name 'A'.

I paired this fun and sleek logo with bright and bold colours to match the welcoming and energetic nature of the brand.