Zad Foods
His story is really inspiring. The owners focused mainly on making quality the basis and fresh products being the best in Egypt. The element of competition was to focus on the identity being simple, strong and new to be in line with the current market in the world to reflect an impression that motivates people to trust the brand and its products
The story was told in the visual identity in a simplified way, from the formation of trees on trees. From here, the entire identity and logo were built to indicate the presence of tree leaves with the product, to indicate its quality and freshness.
Because they are one of the largest factories in the food sector, so I decided that they have old experience, but the old identity was not linked to the current generation.
The story was told in the visual identity in a simplified way, from the formation of trees on trees. From here, the entire identity and logo were built to indicate the presence of tree leaves with the product, to indicate its quality and freshness.
Because they are one of the largest factories in the food sector, so I decided that they have old experience, but the old identity was not linked to the current generation.
