Branding for Sony Talent League by THU
Sony Talent League positions itself as an opportunity for creators to get their ideas off the ground and go beyond their area, mixing different creative fields and joining a new wave of creators who are not afraid of expressing themselves and sharing their ideas with the world.
For this edition, we wanted to visually create something that’d express what real, raw, transversal, and diverse is.
So we designed a visual strategy that would communicate what “distinct, but the same” signifies. Aesthetically.
This is a meaningful project: a movement to find, educate, and empower talent.
While working for: Trojan Horse Was a Unicorn & Sony — Service: Visual Identity & Visual Concept | Art Direction — Year: 2022 — Creative Direction: Iris Santos — Copy: Joana Vale
— Designed in collaboration with Ana Tigre — Video Editing: Gattopardo
