The model of consumption and production
around which our lives are organized is not sustainable:
demanding more and more is a behavior that clashes
with the challenges we regularly face today.
To ensure that these challenges can be overcome,
we don't necessarily have to change or decrease our demands,
but rather make sure that we are optimizing our resources properly.
This is the solution to a more sustainable and satisfying future.
ABB Life hack campaign. Less becomes more.
A B2B global campaign to promote the various benefit of ABB Building Solutions.
Gabriele Morosini – Building Solutions Global Leader ABB Group
Andrea Salina – Building Solutions Global Marketing Manager ABB Group
Simona Venditti – Building Solutions Global Customer Experience Strategist ABB Group
Agenzia – Wunderman Thompson
Fabrizio Pozza – Creative Director
Maurizio Cappelletti – Creative Supervisor
Nadia Conti – Art Director
Chiara Carsaniga – Art Director
Ludovico Massari – Copywriter
Valentina Lillo – Senior Strategic Planner
Marta Armando – Producer
Matteo Bellisario – Head of Growth
Jacopo Galimberti – New Business Project Manager
Tafadzwa Sewera – Senior Digital Account Director Wunderman Thompson South Africa
Rubén Luna Moreno – Senior Transcreation Manager Wunderman Thompson EMEA
1806 Agency – Casa di Produzione
Slava Melnyk – Director
Andrea Bertuzzi – CEO & Founder
Mario Saronne – Head of Agent and Production
