Pizza package
The main task was to create a character who will communicate to customers in friendly easygoing way. Box should give understanding of an affordable price and printed max. in 3 colours. The design should stand out from competitors: not include pizza illustrations and other typical elements.
So character is hand.
Pizza is made by hands, eaten by hands, hands say "Che?", by hands you share pizza with friends and protect it from invaders.
Each gesture reflects the taste of pizza, reveals the character and his mood. He is your bestie, who definitely knows what you mean, who you can rely on and always have a good time with.
The main task was to create a character who will communicate to customers in friendly easygoing way. Box should give understanding of an affordable price and printed max. in 3 colours. The design should stand out from competitors: not include pizza illustrations and other typical elements.
So character is hand.
Pizza is made by hands, eaten by hands, hands say "Che?", by hands you share pizza with friends and protect it from invaders.
Each gesture reflects the taste of pizza, reveals the character and his mood. He is your bestie, who definitely knows what you mean, who you can rely on and always have a good time with.
