Stylistically, I wanted my freelance identity to be clean and uncluttered, in contrast to my past projects, many of which were maximalist, involving patterns as a key graphic device.
The main logo mark is an ohm symbol with a lightbulb in the negative space. The ohm symbol represents electrical resistance and I’ve found that taking the path of least resistance doesn’t always yield the best ideas in creativity. I worked on a minimalist take of the electric circuit to support the logo mark and expanded the circuit into a graphic device for my branding across various mediums.
Namecards
Interested parties will always view my portfolio on their own time. The core of this self-branding exercise was therefore to create a concise but lasting first-impression that got parties interested in the first place.
To showcase my personality and ideas, I chose to apply my penchant and wit for punny jokes, politically incorrect musings and general irreverence into one-liner business pitches. I wrote a number of these ideas so that I would have a variety of name cards on hand to appeal to people with varying tastes.
Letterhead, Letter Template, Invoice Template & Memo
Greeting Cards
Envelopes
