Goal of Silence, for Amnesty International.
Context: Amnesty International wanted to recall the importance of human rights during the 40th anniversary of the military coup in Chile.
Insight: the same stadium in which the Chilean soccer team was about to plays an official FIFA match in against Venezuela, was a center of imprisonment and torture in 1973.
Idea: to call the players of the Chilean soccer team not to celebrate a goal in memory of the people whose human rights were violated in that stadium.