Partner-in-charge Itu Chaudhuri | Creative director Lisa Rath | Design concept Ritu Kumari, Ashok Dey | Design development Ritu Kumari, Ashok Dey | Tech lead Vikrant Gupta | Developer Alok Joshi, Shivani Verma | Copywriting Akhoury Abhishek | Project managment Akhoury Abhishek | Project duration 5 months

Based in Chennai, India, Prodapt provides software and services to the world’s biggest telcos and network equipment providers. Prodapt wanted to sell to a better class of clients, win larger contracts and attract the best talent. We were asked to give Prodapt a new personality for this journey, and to express it in a new corporate website. We were approached, in the client‘s words, to make them “look cool” to talent and “to make us look bigger than we are”. The new website would be the vehicle to express this new personality.