Partner-in-charge & Creative director Itu Chaudhuri | Art director Itu Chaudhuri | Brand concept Itu Chaudhuri, Akhoury Abhishek | Design concept Ritu Kumari | Design development Ritu Kumari, Ashok Dey, Pradyut Nath, Saumya Dalal | Alternate design concept Ashok Dey | Writer Itu Chaudhuri, Akhoury Abhishek | Animation Ritu Kumari, Abhishek Ghosh, Anshika Sharma, Pradyut Nath | Project management Akhoury Abhishek | Project duration 12 months

Prodapt is a software services firm from Chennai, India. It writes, runs and maintains the software systems telcos need to function. It also automates and digitizes their processes. Prodapt wanted to acquire bigger clients and bigger contracts, and attract the best talent. We were approached to help them enter this better league through a rebranding exercise.