Traveloka Points
An introduction video for Traveloka's new loyalty programme
in Malaysia and Singapore.
An introduction video for Traveloka's new loyalty programme
in Malaysia and Singapore.
THE IDEA
The video begins with a conversation between
two Asian aunts who enjoy collecting waste, such as plastic bags and containers.
We want to use this common situation that occurs in Asian countries to highlight the advantage of collecting Traveloka points over holder behaviour.
The video begins with a conversation between
two Asian aunts who enjoy collecting waste, such as plastic bags and containers.
We want to use this common situation that occurs in Asian countries to highlight the advantage of collecting Traveloka points over holder behaviour.
THE TEAM
Creative Director: Bowo
Big idea & copy writing: Shuting Kooi
Graphic design: See Yan
Concept & motion design: Matthew Ong
Creative Director: Bowo
Big idea & copy writing: Shuting Kooi
Graphic design: See Yan
Concept & motion design: Matthew Ong
