UNESCO - Portuguese Creative Cities Network
Brand Identity
MD3 STUDIO presented a visual identity proposal for the Unesco Portuguese Creative Cities Network (RPCC), within the scope of the informal contest of ideas for the creation of the visual identity of this network, whose objective is the creation of a new paradigm of sustainable development leveraged in Creativity.
The creative concept arises from the name of the RPCC. Word by word, symbolisms were revealed through Portugal, the quality of what is Portuguese, our culture and our history, and the feeling of affection for our country. Whether through the colours present in our folklore - red, green, yellow and blue - or through the strength and dynamics that exist between the regions, which despite being close to each other, have their own dynamic and multiculturalism.
