Although the official FIFA World Cup ball, the Al Rihla proved to be a massive hit among players, Adidas would want to reach out to the Asian market to create awareness about the design & technological advancements of the ball. Here we see a narrative that brings together the past and the present and hopes to encourage fans, players and enthusiasts to take on more step in the journey to succeed and to excel. And that journey starts today with the Al Rihla.
