Hephaestus - Freelance
Concept identity design for a new Secured Lending Fund. Hephaestus is the Greek god of blacksmiths and fire, the master craftsman of the Pantheon. His iconography is typically amour, tongs, hammers and anvils. The clients wanted clean and inventive interpretation of him, suited to the finance market.
The result is a solid, sculpted ambigram logo design for a high-end finance business with powerful simplicity.
