With the use of ambient media to raise the public awareness for my soda drink.
The ambient idea is inspired by the benefit of my drink which is to reduce signs of aging on one's appearance. WIth the help of my drink, you can instantly turn into your young self again.
The idea is expanded into two locations, one on revolving doors whereby it switches up whenever someone walks into the door. This shows the idea of switching from an old face to a young face instantly.
Another medium is on the escalator, upon arriving at the escalator, you see an old face, but after exiting it has been changed to a young face. This is to show the effective benefits of the drink.
Executed out on a revolving door in town
Executed on an outdoor escalator along the streets of orchard road
Ambient Response Boards
