Branding of the international Open-air museum
Usolye Stroganovskoe
Usolye Stroganovskoye is a cultural heritage museum featuring a unique ensemble of buildings from different time periods and styles. It attracts 50,000 visitors annually, including over 10,000 young people, and hosts creative exhibitions, scientific conferences, and cultural events. Its history is tied to the Stroganovs, a wealthy family who moved their salt industry to the Kama region in the 16th century.
Usolye Stroganovskoye is a unique and special place. It is home to an abundance of historical treasures and has a fascinating mix of architectural landmarks and industrial landscapes that make it visually stunning
What is Usolye?
Usolye is a symbolic place where combines the past and the future, old and new, human and nature, folk art, crafts and industrial.
We noticed that the relief of the land where the Usolye Museum is located remarkably resembles the first letter of the name 'У' in Cyrillic writing. We realized that this approach perfectly conveys all the meanings we want to express, namely that Usolye is both a physical place, a river from which salt is mined, and a symbol of life, time, and space
