Mock Ads
A showcase of ideas that sadly never made it to reality, or maybe just not yet
A showcase of ideas that sadly never made it to reality, or maybe just not yet
Brief:
Your client sells frozen peas. He wants to tell his customers that frozen peas are as good as freshly-picked peas.
Idea:
My concept first shows an actual grown pea pod that has been silt at the side to reveal the peas within and in a like manner, the packaging of the client’s frozen peas is silt similarly and showing the same peas, only in a mirror image.
This is to show that the frozen peas are exactly like those fresh in a pod and visual is further enforced by the tagline with a pun – Like two peas in a pod.
Art direction can still be tweaked in terms of angles to make the silted packaging more intuitively obvious such as showing more of the logo and graphics but the general idea of the ad is as such.
Your client sells frozen peas. He wants to tell his customers that frozen peas are as good as freshly-picked peas.
Idea:
My concept first shows an actual grown pea pod that has been silt at the side to reveal the peas within and in a like manner, the packaging of the client’s frozen peas is silt similarly and showing the same peas, only in a mirror image.
This is to show that the frozen peas are exactly like those fresh in a pod and visual is further enforced by the tagline with a pun – Like two peas in a pod.
Art direction can still be tweaked in terms of angles to make the silted packaging more intuitively obvious such as showing more of the logo and graphics but the general idea of the ad is as such.
Brief:
Nokia has just launched a new mobile phone model. The key feature is its bright and crystal clear Amoled touch screen.
Idea:
This concept makes use of ‘shock advertising’, literally.
Most mobile phone ads use the product as the hero visual so to stand out from the rest and truly make people take notice, this visual features an eye that looked seemingly shocked/engaged from staring at something.
Upon further observation, one sees that the reflection at the cornea shows a hand manipulating the mobile phone screen. This gives the idea that the reason for the shocked/engrossed eye is from the unbelievably engaging experience when using the new Nokia phone.
Digital imaging will also give special attention that the screen of the phone is in higher colour contrast and sharpness than the rest of the reflected imagery on the cornea so as to represent the brightness and clarity of the AMOLED screen.
The headline leverages on ‘seeing’ and ‘touching’ to highlight the features of AMOLED screen and touch capabilities respectively. This will be a rather eye-catching ad with subtle messaging, along with a teaser annotation to make one curious to experience the product hands-on.
Nokia has just launched a new mobile phone model. The key feature is its bright and crystal clear Amoled touch screen.
Idea:
This concept makes use of ‘shock advertising’, literally.
Most mobile phone ads use the product as the hero visual so to stand out from the rest and truly make people take notice, this visual features an eye that looked seemingly shocked/engaged from staring at something.
Upon further observation, one sees that the reflection at the cornea shows a hand manipulating the mobile phone screen. This gives the idea that the reason for the shocked/engrossed eye is from the unbelievably engaging experience when using the new Nokia phone.
Digital imaging will also give special attention that the screen of the phone is in higher colour contrast and sharpness than the rest of the reflected imagery on the cornea so as to represent the brightness and clarity of the AMOLED screen.
The headline leverages on ‘seeing’ and ‘touching’ to highlight the features of AMOLED screen and touch capabilities respectively. This will be a rather eye-catching ad with subtle messaging, along with a teaser annotation to make one curious to experience the product hands-on.
Brief:
Simmons wants to introduce a new bedding concept that allows customization to both sides of the mattress.
Idea:
Ad first intrigues by pair of female feet, though slim, is significantly more 'sunken' than her male partner, so it can no way be due to her weight.
Thus introduce the idea that her side of the mattress is soft while her partner's side is firm, enforced by the playful tagline inspired by The Hollies' song.
Simmons wants to introduce a new bedding concept that allows customization to both sides of the mattress.
Idea:
Ad first intrigues by pair of female feet, though slim, is significantly more 'sunken' than her male partner, so it can no way be due to her weight.
Thus introduce the idea that her side of the mattress is soft while her partner's side is firm, enforced by the playful tagline inspired by The Hollies' song.
Brief:
H2O Audio’s line of waterproof sport headphones allows you to finally take your music everywhere, no matter the activity.
Idea 1:
To show the headphones are truly made for everywhere underwater, this series of ads are first-person-views of various underwater scenarios – in the sea, ocean reef and swimming pool, with musicians of different genres having a performance. When one uses these waterproof headphones, it’s as if he can finally listen to his favorite artistes perform underwater. Air bubbles in the foreground symbolise those of the user’s.
Tagline: Your favourite music. Now waterproof.
P/S: I know the DI still leaves alot to be desired. It irks me too but I tried...
H2O Audio’s line of waterproof sport headphones allows you to finally take your music everywhere, no matter the activity.
Idea 1:
To show the headphones are truly made for everywhere underwater, this series of ads are first-person-views of various underwater scenarios – in the sea, ocean reef and swimming pool, with musicians of different genres having a performance. When one uses these waterproof headphones, it’s as if he can finally listen to his favorite artistes perform underwater. Air bubbles in the foreground symbolise those of the user’s.
Tagline: Your favourite music. Now waterproof.
P/S: I know the DI still leaves alot to be desired. It irks me too but I tried...
Idea 2:
This series of ads focuses on the various types of water-related activities – surfing and swimming. In their respective locations are signages that depict the usage of headphones as if it’s the norm.
Tagline: Your favourite activity. Now waterproof.
This series of ads focuses on the various types of water-related activities – surfing and swimming. In their respective locations are signages that depict the usage of headphones as if it’s the norm.
Tagline: Your favourite activity. Now waterproof.
