The broadcast design for Zee Zing defines a ‘mahaul’ (ambience) that creates a playful and zany vibe to appeal to youthful viewers. Using simple modern design forms, coupled with vibrant visuals, hashtags and even expressive 2D and 3D emojis, our ‘hatke’ (unique) visualscape comes to life. The broadcast elements are further bolstered through a dynamically changing reactive strap system that helps define the information hierarchy on screen to keep viewers engaged.

The channel idents convey fun and energetic world of Zing through visual wordplay, expressive typography and playful emojis

We used the newly established broadcast design language to create static banners, posters, merchandise, social media templates, outdoor ads and many more forms of off-air and digital branding elements. Using this approach we provided a turnkey 360° design solution and brought the Zee Zing universe to life.