Evian® ‘Live Young’ T-shirt Design Challenge
To commemorate the launch of its latest campaign in Singapore, evian® is organizing a T-shirt Design Challenge which aims to create a unique design that captures the essence of the campaign theme „Live Young‟ - a celebration of the vigour and vivacity of the human spirit, and the child-like curiosity that never ceases to be fascinated by life.
Children are the most imaginative, they always has something strange in mind when we were child. They are always thinking why airplane fly, what in the universe, how they came to this world All those unknown questions gives children unlimited imagination. My concept is using the elements in children’s mind to remains people, let's think easy like the children, and live young.
When we were child, we are full of fantasy of superhero, and almost everyone wanted to be a superhero, as we grew's up, we may forget that our child's desire to be the superhero. My concept of this work is to trying to call out the superhero which are deeply hide in your heart, Let’s live young, and be your superhero.
