Municipal Library Rebrand
Biblioteca Municipal Afonso Lopes Vieira (BMALV)
Case Study developed by MD3 STUDIO.
MD3 STUDIO developed the rebrand of the visual identity, graphics, communication typology and website for BMALV, located in Leiria, Portugal.
MD3 STUDIO developed the rebrand of the visual identity, graphics, communication typology and website for BMALV, located in Leiria, Portugal.
A common thread, a pleasant, cultural and educational trip that invites us to come back.
Logotype
The logotype consists of an icon/symbol where BMALV (Biblioteca Municipal Afonso Lopes Vieira) is displayed.
This acronym allies the contemporary with the romantic. Remember that in Afonso Lopes Vieira's time, the romantic style was privileged in literature and architecture.
Through this combination, we applied an institutional, modern and contemporary character keeping elegance and modernism in mind.
Our rebrand proposal joins the old with the new in a unique and current version.
Graphics
We present examples of graphics to be applied to the BMALV brand, with dynamism and seriousness, that can attract kids and adults due to their graphic conception.
Website's Homepage
The proposal for the website homepage focuses on finding the information by organising it as shelves and book spines, reminding the organisation of a library.
The whole look of the website is contemporary. When choosing the different sections creates a moment of absorption of information that makes sense, and is clear and concise.
In every corner of the website, the user knows where he is, what is his purpose is, and where they want to go next.
