#PLUSDEVIE
Berdoz
360 CAMPAIGN
Berdoz - a Swiss optician - asked us to totally rethink their branding and strategic platform, an ambitious project to build from scratch. The objective was to inspire people when they use their new glasses, sunglasses or hearing instruments.
So how do we transform this unique brand?
It all starts with its new baseline:
#PlusDeVie
With Berdoz, I'm able to go at any time with my eyes closed to experts close to me who will find the solution that suits me, allowing me to enjoy life to the fullest. Simplicity, inspiration and design were the core of our executions
to make the brand stands out in a (too) classic approach.
From TV commercials, DOOH, OOH, Social contents, Banners, website, mailings to Boutiques' displays, the campaign celebrates all the diversity the French speaking part of Switzerland has to offer through an iconic 360 campaign.
