SureCast™ by The Weather Chanel

    I was commissioned by The Weather Chanel to design a logo for SureCast™, a new tecnology used by the company to provide their forecast.
    "SureCast represents our data, our timeliness, our precision, and our accuracy. It represents our 200+ meteorologists and our superior algorithms. It is one of the building blocks that enable us to show our fans the world through the weather. The reason we passionately build & continue to innovate with this forecast is because we know It’s Amazing Out There. We know that accuracy matters and can enable amazing things. "
    During a straightforward process, I explored many monochrome shapes, that were along with their new graphic user interface revamp, and the result was a simple and  recognizable logomark inspired in the concepts provided by the client.
  • (Concepts / Process)
  • Logo grid construction / Custom typeface
  • Surecast presentation site:
  • Logo animation 
    Thanks for watching!