We created the name and visual identity of Raiô Vantagens, a startup which provides a credit card for companies that want to offer benefits and solutions to its employees in a simple way, without bureaucracy.

We needed to develop a brand that was practical, simple and to the point.

We used sunrise (raiar do sol, in portuguese) as inspiration for the creation of the name and visual identity of the brand.

In Brazil, it is common for the employees of a company to ask each other if the month's salary has been paid. Raiô symbolizes the sunrise, which for our customers symbolizes the payment of benefits. A new cycle.

Naming // Estratégia // identidade visual.

Collab: F/Brave + CCS_