[entry for D&AD Student Awards 2013]
Brief:
Introduce Ted Baker to a country of your choice. When opening a new location in another country, it’s not easy for a brand like Ted to translate its unique cultural flavour. It’s your job to bring its British sense of humour and unique approach to fashion to another country – which country is up to you. Your campaign will need to activate potential shoppers to visit Ted Baker stores and Ted Baker online; interact with the brand; and most importantly to shop and share.
Solution:
Ted Baker had arrived New York City. So we had come out with a theme of ‘Models Wanted’ as an opening will be launch and an event will be held during that day. Anybody could take part as they could be as fashionable as Ted Baker’s models which to create awareness and curiosity among the crowd. 4 media had been created which all of them had purposely been illustrated to carry out the message of models wanted. The real model have been replace instead as we are trying to come along with the concept.
teaser
poster
leaflet
online media
