The unique plan of Yerevan is the face of an ancient and constantly changing city. The Median Hotel is in the very center of the city, at
the intersection of streets that resemble the rays of the sun. These streets extend to the outskirts of the city.
The hotel’s branding is based on the Yerevan plan, combines the ancient city plan and modern, light colors. In this branding project we conveyed the hotel's approach and working principles through visual communication.
Highlighting the intersection of downtown streets, our proposed name best represents the hotel's location.
In this project, in addition to naming, we created the brand identity, brand style, developed the logo and branding as a whole.
