Jessica Wright's profileChristi Lee's profile

Panty Party

While managing the social accounts for the HART Fertility Group, we were asked to do a social campaign to enlist egg donors. We created a feel good, playful campaign that painted our egg donors as the heroic owners of ovaries with the power to make magic the lives of others.  

See the full social feed on IG @hart_fertility_clinic
Panty Party
Published:

Panty Party

A social campaign to recruit egg donors. Creators: Concept and creative direction: Jessica Wright Illustration: Christi Lee du Plessis

Published: