Chevrolet Cores
SUMMARY
Campaign I Commercial I CGI
7 environments, 20 vehicles, and 103 total single-shot takes: Our hero shots for Chevrolet’s latest vehicles. All entirely computer generated.
These short and sweet cores find joy in gorgeous settings that highlight our Chevy vehicles. We built a cozy small town, a coastal overlook, a Southern shopping street, a Texan ranch, a modern urban city, a snowy landscape, and farm fields from scratch - along with our smooth camera, beautiful natural light, and lively colors, our spots take you to those picture-perfect, wish-you-were-here destinations.
Brand: Chevrolet
Agency: Commonwealth//McCann
Direction, Production & CGI: Bipolar Studio
Case Study
HOW WE MADE IT
We wanted to create a vibrant, authentic atmosphere, one that takes wonder in the everyday. Perfectly framing a moment in time.
We built our environments based on real locations with a keen focus on detail - these environments needed to feel real, lived-in, and inviting.
With strong daylight, vivid colors, and bits of animation sprinkled in, our 103 cores shine individually and together.
