RAKUTEN
+ Golden State Warriors
Rakuten partnered with H+C to create a bespoke motion package to play on dozens of screens at the Chase Center during Golden State Warriors games. Not only did we make their brand move, but more importantly - we helped define the look of their sports marketing going forward.
So if you go to a game, please enjoy our sexy animations between Steph Curry jumpers.
THE WHOLE PACKAGE
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We then applied that aesthetic to 20+ bespoke screens throughout the arena with different messaging, placements, and aspect ratios.
CREDITS
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Client: Rakuten
Executive Producer: Scott Friske
Head of Production: Jeff Bybee
Senior Producer: Bethany Novak
Creative Director: Matt Darnall
Art Director: Luis Roca
Design: Trish Janovic, Luis Roca
Animation: Luis Roca, David Reyes, Travis Schmidt
3D: Travis Schmidt, Daniel Salaveri
Hue+Cry, a design centric animation studio.