2014 / BRNADING / IK LIGHTINGS
IK lightings Rebranding project
Ilkwang Lightings Co.Inc. is South Korea last remaining company that produces and sells incandescent bulbs. We have renewed the brand and package design plan in order to become an interior and design specialized brand by emerging from the existing image of a low-cost manufacturer. We classified over 300 products with the new initial and color system to make the consumers select the product easily that is suitable for their needs and preference.The Classic Series is the first lineup of Ilkwang Lightings renewal project applying premium light bulb package.
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*winner, Good Design Award 2014 Intuitive Graphic Placement(Composition)
- We placed the clear picture of the product in front so that one can immediately verify the appearance of a light bulb that is on.
Second, we placed the specifications of the product on each sides to enlighten the essential contents.
Lastly, we placed the detailed information such as safety precautions, company information, etc.
on the back based on the priority of consumers understanding to an object. Efficiency and Economics
- The development of branding and packaging system allowed the staffs of packaging at the plant to manage products promptly and accurately.
Also, it allowed the retail staffs to display products without any pop or explanation to the consumers
- We placed the clear picture of the product in front so that one can immediately verify the appearance of a light bulb that is on.
Second, we placed the specifications of the product on each sides to enlighten the essential contents.
Lastly, we placed the detailed information such as safety precautions, company information, etc.
on the back based on the priority of consumers understanding to an object. Efficiency and Economics
- The development of branding and packaging system allowed the staffs of packaging at the plant to manage products promptly and accurately.
Also, it allowed the retail staffs to display products without any pop or explanation to the consumers
We conducted a photo shoot to express the emotional light of the light bulb for the new brand image.
We also designed a promotional tool that can effectively demonstrate the sensitivity of filament bulbs.
IK's party lighting was installed in collaboration with emotional cafes in Seoul so that people could fully feel the sensibility of the filament bulb.
COG
362-16, Seogyo-dong, Mapo-gu,
Seoul, Republic of Korea
