![Advertising DANCE motion design TV campaign visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ce5471161609063.63c806bb0aa88.jpg)
FAMA is a talent dance show broadcast in Spain through the Movistar+ platform.
For his second edition, they trust us to lead creative direction, art direction and design all campaign assets. After researching urban dance culture, we began to work on the idea of dynamism. We collaborate with choreographers and dancers to create unbalance poses developing a visual system to generate unique visuals.
![Advertising DANCE motion design TV campaign visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bd28b0161609063.63ca90d1eb3b2.jpg)
![Advertising DANCE motion design TV campaign visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/575d80161609063.63cab1f700ec2.gif)
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![Advertising DANCE motion design TV campaign visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e1f99e161609063.63cabec7bdc9b.jpg)
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![Advertising DANCE motion design TV campaign visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c70013161609063.63cac1c6f3772.jpg)
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![Advertising DANCE motion design TV campaign visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/98f6b2161609063.63cad3d94224a.gif)
![Advertising DANCE motion design TV campaign visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3b2186161609063.63caa84b8aa42.gif)
![Advertising DANCE motion design TV campaign visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0b568e161609063.63ce792d5e18b.gif)
![Advertising DANCE motion design TV campaign visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/559f78161609063.63c815639f64c.jpg)
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![Advertising DANCE motion design TV campaign visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5f7ec3161609063.63c815639c83e.jpg)
![Advertising DANCE motion design TV campaign visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2f956a161609063.63c81563a097f.jpg)
![Advertising DANCE motion design TV campaign visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/75799c161609063.63c815639b256.jpg)
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Client MOVISTAR+
Creative Direction Dosdecadatres & St–Coppel
Production BLO QUE
Movistar Creative Team
Executive Creative Director Iñaki Marticorena
Creative Director Iñigo Ancizu
Creatives José Martín Navajas y Aitor Monago
Account Manager Camino Cabañes
Producer Miguel Ferrándiz
Photographer Víctor Álvarez, Valero Rioja
Styling Oscar Guimarey
Choreographer Iker Carrera
Postproduction Free Your Mind
Press Kit Graphic Design Azul Recreo
Movistar Creative Team
Executive Creative Director Iñaki Marticorena
Creative Director Iñigo Ancizu
Creatives José Martín Navajas y Aitor Monago
Account Manager Camino Cabañes
Producer Miguel Ferrándiz
Photographer Víctor Álvarez, Valero Rioja
Styling Oscar Guimarey
Choreographer Iker Carrera
Postproduction Free Your Mind
Press Kit Graphic Design Azul Recreo