OPPORTUNITY
Design a poster in the Swiss International Style that displays Ellen Lupton's famous 40 Tips and Tricks for Getting Inspired
SOLUTION
The forty items were divided into six groups which were represented in six different colors on the color wheel. While Swiss design is a basic foundation for mostly all other design, it made sense to stick with a foundational tool such as a color wheel, even if they are slightly different hues. The poster is created to visually appeal to three audiences in terms of distance. One audience can be drawn in from 25 feet away (the number "40"), one can be drawn in from 5 feet away (Surrounding text), and the third audience can be drawn in from 1 foot away (the main copy).
Design a poster in the Swiss International Style that displays Ellen Lupton's famous 40 Tips and Tricks for Getting Inspired
SOLUTION
The forty items were divided into six groups which were represented in six different colors on the color wheel. While Swiss design is a basic foundation for mostly all other design, it made sense to stick with a foundational tool such as a color wheel, even if they are slightly different hues. The poster is created to visually appeal to three audiences in terms of distance. One audience can be drawn in from 25 feet away (the number "40"), one can be drawn in from 5 feet away (Surrounding text), and the third audience can be drawn in from 1 foot away (the main copy).
