The aim of this project was to create an eye-grabbing, fun and interactive way to communicate specific, niche insurance coverages and premiums to clients. And so, with some brainstorming and a round of client feedbacks, we created 2 brands: 1- SCORE, the Preimium Custom Sports & Entertainment Insurance Program for sports agents, and 2- RICE, or Restaurant Insurance Coverage Experts. 

Armed with these names, a logo was created for both insurance programs, these proposals ere then designed out: 

We decided to work out of the box and write copy surrounding ways that sports agents can SCORE when they choose this program for their clients, and these are the benefits that would help them eliminate their competition.

For this program, we decided to get creative and use language and a medium that restaurant owners would understand; a restaurant menu that would allow the client to tailor their insurance to their restaurant's needs.