Project tittle: Malaysian Summer Hues
Issue:
People are prone to the winter blues from the lack of sunlight and vitamin D during winter.
Target Audience:
People in areas with the least daylight hours during winter. Such as, Norway, Faroe Islands and the United States.
Insight:
People use lamps that mimic natural sunlight to combat seasonal affective disorder, where people exhibit depressive symptoms during winter.
Idea:
In a partnership with Philips Hue lightbulbs, Tourism Malaysia entices millions experiencing the winter blues worldwide with Malaysia sun.
