GAME ON, POTAZOS GONE
playability meets addictive taste
Don't play with your food...
Stop tossing it around...
Eat. Don't play.’
How often have you been schooled about eating your food right and not having fun with it?
Yeah, even we have lost count.
Not cool to play with food either because of a very simple reason...
THEY ARE NOT DESIGNED TO BE PLAYED WITH
UP UNTIL NOW…
Extending the film thought to our digital amplification
We will start by showcasing the playability factor of Potazos through seeded Potazos moves of regional Instagram Influencers with unique personalities who can have their own specialized move.
Concept: The reel starts with this regional influencer either watching the TVC on their mobile screen or walking into a retail shop and spotting potazos. Once they spot either of it, they will find it quite cool and feel like they can create their own move with it, which is when they go ahead and showcase their move.
