Butlr is a company based in Burlingame, California. They have created an anonymous people sensing and occupancy detection platform. Using just body heat and advanced AI technologies, Butlr understands the presence and traffic in a space, without capturing any identities.

We were tasked with creating a new corporate identity for them along with a plethora of new things. Our goal was to create a clean and minimal identity, subtle but well functioning, just like the way Butlr’s sensors exist in the built environment. 

Our studio was responsible for designing several printed materials, brochures, and pitch decks as well as their digital presence with a brand new website, social media posts, and imagery to frame their press releases and blog posts. We also created key visuals for marketing campaigns and did a product photoshoot of their sensor.