EZIO L. CLOTHING LOGO & BRAND IDENTITY & BRANDING

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Luxury clothing brand from Milan. The founder and designer of which is Ezio Lorenzo.

All outfits are made to an individual size and drawing. What makes them unique.

TASK: develop a rich corporate identity that shows status and confidence.

Developed:
1. Brand and market analysis. Corporate identity decisions are based on them.
2. Logotype in the main and alternative versions, brand symbol and pattern.
3. Branded palette of colors and fonts.
4. Design of business card layouts, packaging, invitations and more.

The concept of corporate identity shows a confident and fashionable image of the brand. And the tiger symbolizes the nature of the founder of the brand. Namely, his bold decisions and his status.