This is a marketing idea for supporting local brands in Egypt that I started as a practice for my portfolio. Starting with local brands in the fashion industry, I picked four brands to start with (Ritmo, In Your Shoe, Stolch, and Tribezen).

These are grunge/street style posters that demonstrate that Egyptian brands can also be edgy and trendy.

As I implanted their brand personality in each poster, like their fonts, colors, and catchy quotes that they often use, the posters could have their own unique style (which is the brand persona) and still have the same pattern for the campaign, so it's not that different.