TIKA PET
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Visual Identity and Packaging design for Tika Pet, a new brand selling natural grooming products in LA.
Their first hero product is a dog shampoo. The essence of the brand is fun and clean, with illustrations
of pets with a playful touch and an easy-to-read editorial design. Simplicity and fun go together in this shampoo.
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Tikas Story
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Tika Pet began after Tika was saved from an abusive situation in 2020 by Orange Twins Rescue. While the days of abuse were behind her, she came with traumas and fears that took months of patience and loving care before she brightened up into the happy dog she is now. But along with her traumas, Tika also came with lots of allergies and skin issues.
Upon researching the best products to use for her condition, it was discovered that while many companies market themselves as natural and safe, there were still ingredients in their formulas that were known to be bad for pets.
This inspired the development of Tika Pet’s natural shampoo, so Tika could have a product that would make her fresh and clean without being harmful to her skin, fur, and health.
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Branding, Packaging & Illustration: Enrike Puerto
Animation: Jeonatan Batún
Landing page: Tanya Lize
