Case Study
AMD Radeon
Inventing a Scalable Language
When it comes to computer graphics cards, AMD is locked in a nearly continuous cycle of one-upmanship with its rivals. Rapid graphic card advancement plus worldwide development teams made visual consistency a challenge across AMD products. AMD asked Pushstart to solve the issue with a scalable design language for Radeon, AMD’s flagship graphics cards family.
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Team
Industrial Designers
Brand Strategist
Outcome
The finalized design language made its first appearance in late summer 2015 with the launch of AMD’s prestigious Radeon Fury X. The new look was well liked by reviewers and fans alike. Since then, globally distributed development teams have successfully applied the new design across numerous cards in the Radeon product line.
Skills Used
Research + Stakeholder Interviews
Brand Development
User Interface Assessment
Industrial Design
Manufacturing Alignment
