Vaping is becoming increasingly popular among young people. In this project, I created a complete conceptual branding for an e-cigarette brand named Puff. Puff is envisioned as an electronic cigarette retailer offering a fruity selection of vape and CBD products. I positioned Puff as a fun and playful brand in the vaping industry. My goal was to establish Puff's image as a cutting-edge provider of premium, high-quality vaping and CBD products, promoting the idea that vaping can be an enjoyable experience.
I created a cohesive identity that perfectly aligns with Puff's ideal customers, the youth group.The identity is fun and bold, allowing the custmer to set themselves apart from other boring competitors. The creative expression through the combination of symbol and sharp color, each glass symbol representa one flavor.
Graphic designer: Waki Huang
Email: wakihuang0609@gmail.com
Instagram: petitfox.studio
