As Creative Director for Baraka, an investing app for the Middle East, I had the opportunity to lead a talented team in creating the Baraka City.
This virtual environment, designed to resemble a studio, features various elements of the brand and app, such as the Baraka logo which was used to construct the buildings and the incorporation of stock tickers and glass geometric shapes. The use of the Baraka City as a backdrop for showcasing the app truly brings the brand to life and aligns seamlessly with the overall brand guidelines.
Creative Director: Bechara Malak
3D Artist: Moataz Mohamed
Creative Director: Bechara Malak
3D Artist: Moataz Mohamed
Another exciting aspect of the Baraka City project was the development of a night mode, which allowed us to showcase the app's dark mode features. This addition added an extra layer of versatility to the virtual environment and provided an opportunity to highlight the app's functionality in a unique way.
