Yun San Motors Red Packet Packaging

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Yun San Motors is the general agency of Bentley, Aston Martin, and McLaren in Taiwan. Yun San Motors, which has contributed to the luxury car market for many years, is committed to showing each agency brand's uniqueness and spirit. Also, it provides customers with the ultimate products and services. They offer an exclusive showroom for each brand, a private luxury signing room, top-quality after-sales service, and technical support to fulfill customers' needs.

The startup concept of this project is to show Yun San Motors's brand values and spirit of customer service excellence. We started by using the visual language of unrivaled craftsmanship and the feature of high fashion packaging. Then, hoping the customer can relate to the luxury car and received the thankful messages Yun San Motors wants to pass down by unpacking this gift. For the red envelope's design aspect, we captured each brand's characteristics from sampling the visual elements of Bentley's diamond shape hand craftsmanship of leather, Aston Martin's logo pattern, and aerodynamics of McLaren's new car ELVA. Finally, combine the images and print design to showcase the sprites of Yun San Motors.