CAMPAIGN: #StylePlay
Year: 2013-2014
Year: 2013-2014
Agency: Mindshare (GroupM India)
The campaign was launched to promote the 2014 Lifestyle collection across seasons
(spring-summer/Festive/Winter collection)
(spring-summer/Festive/Winter collection)
The communication across all brand channels was to showcase
"how a single outfit can be played around for yet another look."
"how a single outfit can be played around for yet another look."
INNOVATION was on Twitter lead followed by cross-platform launched.
We used GIFS through GIPHY as one of the first brand in India to
drive a campaign integrating GIFS.
**This was before Twitter added the feature**
and promoted both the looks according to season/mood/events.
drive a campaign integrating GIFS.
**This was before Twitter added the feature**
and promoted both the looks according to season/mood/events.
Created social look books for the collection – tied up with Elle Magazine.
Got organic notable mention as one of the best campaigns
quoted by **LightHouse Insights**
quoted by **LightHouse Insights**
