RGS is an insurance company with 12.9 million customers. In 2020 it has decided to expand its services and launch startups under the brand My_Service — Med, Dom, Auto.
My_Service Med takes care of all medical requests: a clinic search, making doctor’s appointments, online-consultations, keeping general medical records. From 2021 to 2022 we were managing the product design, research and brand development.
Interface
We didn’t infantilize the users but took into account the fact that the target audience are adults with different levels of technology skills. That’s why the interface is multilayered, based on concise visual constructions, enlarged accent font and straight-forward information delivery.
The service seeks to not leave a person with a problem one-to-one. For that we fixed a chat with a medical consultant available 24/7. It is always at their fingertips - on the main page, the doctor’s or the payment one.
Med is available all over Russia, in the most distant settlements without good healthcare. Online consultations through video conference allow people from small villages to be sure of their diagnosis or medical tests interpretation.
The clinics catalogue with a rating helps to make a doctor’s appointment. After the consultation results are transfered into the digital medical records so that all of the documents would be always at hand.
One can add to the medical record their relatives and take responsibility for the family health. For example, one can sign up a father for a check-up and their child - for an appointment with an online therapist.
Graphics
Medicine is associated with something painful and unpleasant. People face negative experience, pain and consequences of severe illnessess. We chose a soft exaggerated approach to graphics on purpose. It creates balance between simplification and reality. All of the objects are close to real proportions, but details are not excessive, without the unnecessary realism.
Graphics of the kids medical section, besides being soft, aims to charm and turn the first medical experience ever into an adventure.
Product Design
Andrey Artemov
Sergey Khorosh
Graphic Design
Olya Baranova, 3D & motion
Vanya Kazukov, motion
Icon Design
Evgeny Filatov (2020)
Andrey Artemov
Andrey Artemov
Sergey Khorosh
Graphic Design
Olya Baranova, 3D & motion
Vanya Kazukov, motion
Icon Design
Evgeny Filatov (2020)
Andrey Artemov
Art Direction
Sergey Khorosh
Fonts
My Service, exclusive font by Letterhead
Suisse Int’l by Swiss Typefaces
2020 — 2022
