In my 10+ years of experience in this creative world, I got the chance to work on the
first-ever print advertisement set, after Tata took over Air India. The brief was clear that it should look modern, and fresh and maintain the TATA personality. As the bars were already set to showcase the best work, the pressure and effort working on the creatives were on another level. After lots of ups and downs with multiple rounds of changes, finally managed to give my best output for this brand. It was an amazing experience, the work is live across all the economic newspapers of the nation.
