My logo for pizzeria tonda in Łódź, Piotrkowska 122.
The logo features an elegant serif font reminiscent of Rome, simplicity and tradition. It reflects the character of the pizza made - a traditional recipe from Rome, simplicity in ingredients and brand's transparency. A distinctive element of the logo is the letter 'O' - a shape hiding many meanings. These include the crispy and irregular edges of the roman crust, melted cheese, smoke rising from the hot pizza oven and a pizza filled to the brim (hence the thickest outer line).
The irregular, organic shapes evoke warmth, care, fun, carefreeness and relaxation. The combination of the pattern with the font creates a subconscious image of the brand - a simple pizza from Rome with crispy edges served in a friendly atmosphere, close to guests.
started as a truck food at OFF Piotrkowska:
now it's a restaurant at Piotrkowska 122:
