Terraflos is a startup focused on improving the quality of life through the potential of plants, technology, and nature; its philosophy holds that the future and well-being of people can be enhanced through the natural resources surrounding us. The two main pillars of work are based on Cellular Agriculture and Synthetic Biology, which open a world of possibilities to discover new benefits provided by plants.
It's formed by six sub-brands that play a fundamental role in the research, development, and production processes of each product.
We teamed up with Terraflos to develop a new rebranding strategy, visual ID, and Tone of Voice for the leading brand and its six sub-brands. Inspired by the production flow, the connections among the specific role of each brand, and the clash between nature and technology, we generated a visual ID that matches the startup's spirit. "Technology rooted in nature".
AGENCY: BBDO: Studio / Plug Collective
@bbdoargentina / plugcollective.io
HEAD OF DESIGN: Laureano Menendez
Motion Lead: Antonella D'Ambrosio
DESIGNER: Alfoncina Sanchez
CLIENT: Terraflos®
2023©
