Fiat's launch of the year is the Fastback. A perfect combination of an SUV with great ground clearance with a Coupe of dynamic lines and a speed drop ceiling.
To convey all this, we created a visual narrative in full CG for the Livestream release of
the Fiat Fastback in Brazil.
A visual language was created, contrasting the darkness of the garage with sunlight that enters this environment, in which we developed to set the scenes.
This brought about a narrative that has been growing over time. In the beginning, the darkness brings a mystery to reveal the car's performance and we finish by going to an external environment where sunlight takes over the look and we participate in assimilating all the car's elegance.
Datasheet
CGI Supervision: Miguel Sacomano; André Gallego
Composition: Mateus Perpétuo; André Gallego
Art Direction: Vinícius Goulart
Still's Composition: Vinícius Goulart
3D Artists: Rodrigo Raiol; João Vitor Ferreira; José Ullian; Ângelo Marinho; Miguel Sacomano
Contact: Kauany Cheren
Sound: Napilha
Sound: Napilha
