Problem statement
Tourist problem:
Tourists emphasize that the information available about the buildings and history of the city is excessively formal and academic. They do not want to spend much time learning about the history and value of a tourist destination. Also, other resources such as tourist tours are perceived as false or exaggerated.
Our problem:
The cultural offer of Zacatecas, despite including museums, exhibitions, festivals, and other activities, is unable to increase the stay of tourists to over 3 days and to expand the area visited in the historic center. Tourists only transit in main avenues.
Solution
Create a mobile app that allows people to find relevant data from historic sites in the UNESCO World Heritage Site. Show the symbolic importance of the different spaces and their evolution through time. And to provoke a comparison between the customs of the present and those of the vice-regal and 19th century.
Objectives
Describe and typify the different buildings and spaces from the polygon declared as UNESCO heritage, mentioning their architectural, social and cultural history. Notarial documents from the 19th century, early and mid-20th century hemerography and bibliography will be consulted.
Create a hybrid between a museum with panoramic 360° and with 3D modeling for the environment. Model buildings three-dimensionally, using Augmented Reality. Old photographs and lithographs from the period will be used as a reference.
My role
Proto persona
Cultural tourist
Teachers
Survey
Answers
In-depth interviews
User Journey map
Information architecture
Mockups
A/B Testing
Tourists chose the most interesting information about the buildings.
All the chosen scripts are on pages 5-8.
The scripts underlined in blue were the bests. The ones in orange were also appreciated.
