Taiwan Space Agency Brand Identity Design
2023
Brand Identity, Strategy, Messaging,
The National Space Organization (NSPO) established in 1991, was reorganized into a legal entity under the administration of the National Science and Technology Council, and renamed the Taiwan Space Agency (TASA) in English to give greater international visibility. The Institution would be tasked with the research, development and implementation of space-related plans and technology.
Local Remote partnered with brand consultant Rytass to restructure TASA’s brand architecture and develop a visual identity system that leveraged its new mission. A holistic design system was built to support and respond to the needs of professional fields without shutting people out with high walls, maintaining precision and excellence that considers the public’s level of understanding. The outcome was a new, more succinct, clean and precise approach — removing complexity, improving flexibility and driving equity across Government communications.
To build a cohesive brand ethos, Local Remote designed two custom typefaces, TASA Orbiter and TASA Explorer, inspired by Futura and the characteristic of Neo-Grotesque. More detail will released in the upcoming weeks.
Creative Agency：Local Remote
Creative Director：劉書堯 Brian Liu
Brand Consultancy：Rytass
Brand Consultancy Strategy Director：甘韋 Wei Kan
Associated Art Director：盧翊軒 Yi Xuan Lu
Designer：
于薇 Wei Yu
張維中 Wei Zhong Chang
陳育稘 Yu Chi Chen
高郁婷 Tanisha Kao
羅易崧 Yi Sung Lo
楊凱雯 Kai Wen Yang
Typography Designer：張維中 Wei Zhong Chang
Type Consultant：Troy Leinster
Designer (Way-finding)：周智偉 Chih-Wei Chou
Project Manager：倪薇 Wei Ni
Account Manager：張敬宜 Lilly Chang
Creative Director：劉書堯 Brian Liu
Brand Consultancy：Rytass
Brand Consultancy Strategy Director：甘韋 Wei Kan
Associated Art Director：盧翊軒 Yi Xuan Lu
Designer：
于薇 Wei Yu
張維中 Wei Zhong Chang
陳育稘 Yu Chi Chen
高郁婷 Tanisha Kao
羅易崧 Yi Sung Lo
楊凱雯 Kai Wen Yang
Typography Designer：張維中 Wei Zhong Chang
Type Consultant：Troy Leinster
Designer (Way-finding)：周智偉 Chih-Wei Chou
Project Manager：倪薇 Wei Ni
Account Manager：張敬宜 Lilly Chang
