Vee Magazine

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Group project for the Publishing class at IED's Master in Firenze, Italia.

Our briefing was to design and produce a printed magazine for the Vespa company. The content had to be based on the "Vespa World" idea, and also to have a company's products catalog.

All the work was divided on these steps:

CONCEPT

After our research about the brand we realized that we had to deal with an inherent duality, once that we were dealing with a high level product but, at the same time, with simple origins.

So, we focused on these two concepts:

Unity: where all those differences mix together, creating an unique and balanced product.
Fluidity: the feeling that the pages, through the reading, are connected.

TECHNICAL SPECS

Size: 22x26cm

Perfect Binding

3, 4 and 6 collumns based
30mm margins

Papers: Woodfree Uncoated 120gsm / Semi-gloss 135gsm / Semi-gloss 300gsm

Typefaces: Nexa Slab (PX Article) / Scala Pro (946 Article) / Chronicle Family (Body Text)

HEADER

GRAPHICS

Cover

ARTICLES

Each article's first Spread + Animated GIF of all their pages

FOOD ARTICLE

INTERVIEW ARTICLE

CINEMA ARTICLE

ART ARTICLE

INTERVIEW ARTICLE

FOOD ARTICLE

TRAVEL ARTICLE

ADVERTISINGS

CATALOG

We had the idea to divide the pages in 3 parts so the user could make combinations with the catalog's products, giving them the possibility to personalize their experience.

Here you can find the whole magazine:

EXTRAS

1. COVER DETAILS

For the cover we created an extra layer made out of acetate (transparent plastic) where we printed the magazine's logo "Vee". In this way we could give the idea that the brand is embracing the product.

2. AUGMENTED REALITY

“Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input

such as sound, video, graphics or GPS data”.

In some pages the user will find the "Layar" logo, wich indicates he's able to use the application to have access to digital and special features in the magazine. Check how it works:

3. GIFTS

We also idealized a gift that would come with the magazine, something simple

4. DIGITAL VERSION

5. SOCIAL MEDIA

6. MAKING OF

And at last, but not least, we also made a making of video, to show and highlight a part of the printing process that usually is ignored: the real produt production. Being part of the whole process made our work experience much more intense and real, and the final product closer to us and to the final user.

"The Vespa, created in 1946 as practical solution to daily mobility, today re- presents not only an alternative to cars and traffic or the faithful companion of many journeys and adventures, but also the expression of a unique and re- markable style. The secret of Vespa is to travel through time and society, changing with it but always preserving its specific identity. The Vespa is still perceived as having its own unique identity, able to move any sort of driver or simply those ad- miring it" - Vespa 2013 Catalog

All the images above are taken from internet for non commercial use since the Vee Magazine it is a Master's Degree Project.